목차 Our Case Solution Application 1 – MS Access
DB Application 2 – XLSim Application 3 – XL
Miner Conclusion of the Project
본문 1. MS Access –
Organize company’s data 2. XL Sim – Through profit simulation,
decide whether to accept dealer’s offer 3. XL Miner – Decide which
marketing strategy to use for K5 Association rule – We have decided
to accept the offer and all K5 model has sun roof as an option. To attract more
consumers we were to choose one more option, which would be the most preferable?
Classification tree – To advertise to members of company who
should we contact?
본문내용 s cars around the world for people in
Korea. Problem: Dealer of Kia Motors strongly recommend the company new model
“K5”. He says he would even give a price bargain. The company doesn’t know
whether to accept the offer or not. Even if they did, they don’t know how to do
marketing for this new model.
Solution 1. MS AccessOrganize company’s
data 2. XL SimThrough profit simulation, decide
whethe
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