물류학 토익 교재 마케팅 채널 조사(영문)

물류학 토익 교재 마케팅 채널 조사(영문) [물류학] 토익 교재 마케팅 채널 조사(영문).pptx 목차 1.Reintroduce mid-term 2.ResearchResult 3.Analysis 4.Conclusion 본문 Why different ? Students: Book store Want to skip the contents Students: Book store Want to skip the contents students: 4 points book stores in campus employees: 2 points Not enough book stores around companies Book stores around workplace Application for smart phones Stuff familiar with TOEIC books Improve search engine Focus on reverse logistics 본문내용 s summary Reintroduce Mid-term Book store Academy On line Library Reintroduce Mid-term focus On line Book store segment process Employees Students Why were they? Questionnaire Process Questionnaire Process Questionnaire Process 68 49 Analysis Student store vs. On line 68 41 27 Analysis Student store vs. On line Analysis Student store vs. On line Analysis Student store vs. On line Anal