마케팅 카페베네 Positioning 강화(영문)

마케팅 카페베네 Positioning 강화(영문) [마케팅] 카페베네 Positioning 강화(영문).hwp 목차 - Contents - 1. Introduction - Company Description : Cafe bene 2. Analysis for Reinforcing Positioning of Caffe bene - Coffee Market Analysis - Competition Market Analysis - Consumer Analysis - 4P Analysis - SWOT Analysis - STP Analysis 3. Reasons for its Weakness 4. Strategies to Reinforce the Positioning 5. Conclusion 본문 ❸ Consumer Analysis According to a research at Hana Bank, the major customer of coffee shops are women and the ratio of women to men is almost six to four. In respect of age, people in their twenties scores the highest which is 53.6 percent, followed by thirties and forties. As for the peoples considering factors when drinking a cup of coffee, atmosphere of the coffee shop scores the highest followed by accessibility and kind service. Below charts show the major customer in coffee market and their considering factors. Good Atmosphere to stay in 4.63 Convenience in Accessibility 4.2 Kind Service 4.06 Price of the Menu 4 Taste(Coffee, Others) 3.95 Capacity to accomodate 3.92 Health(Sanitary) Control 3.89 - Considering factors when drinking a cup of coffee ❹ 4P Analysis As for the 4P analysis, we clearly summarize the 4P factors in the below chart. 본문내용 n Cafe benes Positioning - Contents - 1. Introduction - Company Description : Cafe bene 2. Analysis for Reinforcing Positioning of Caffe bene - Coffee Market Analysis - Competition Market Analysis - Consumer Analysis - 4P Analysis - SWOT Analysis - STP Analysis 3. Reasons for its Weakness 4. Strategies to Reinforce the Positioning 5. Conclusion 1. Introduction : Company Description Caffe bene is