경영전략 Estee Lauder 에스티로더 중국시장 성공 전략(영문)

경영전략 Estee Lauder 에스티로더 중국시장 성공 전략(영문) [경영전략] Estee Lauder 에스티로더 중국시장 성공 전략(영문).pptx 목차 1.About Estee Lauder 2.SWOT Analysis 3.External Analysis 4.Cosmetics industry in China 5.Recommendation 본문 1. Brand history Established Estee Lauder Inc. in 1946 Estee Lauder owns 28 prestigious brand Made Manhatten restaurant into own manufacturing factory : made creames and olis on the stove at nightand sold during the day 2. Mission & Vision Missionstatement “bringthe best to everyone we touch and be the best in everything we do.” Strategic vision “To be the global leader in prestige beauty.” 3. Current situation Estée Lauder is one of the fast growing companies by annual rate at 7% Americas takes 43% of total sales, Asian market accounts for merely20 % 본문내용 stigious brand Made Manhatten restaurant into own manufacturing factory : made creames and olis on the stove at nightand sold during the day About Estee Lauder 2. Mission & Vision “bring the best to everyone we touch and be the best in everything we do.” Mission statement Strategic vision “To be the global leader in prestige beauty.” About Estee Lauder 3. Current situation Estee Lauder is one