국제경영전략 나이키의 국제시장 마케팅 성공 전략(영문)

국제경영전략 나이키의 국제시장 마케팅 성공 전략(영문) [국제경영전략] 나이키의 국제시장 마케팅 성공 전략(영문).pptx 목차 1. Introduction 1.1 Overview 2. StrategicAnalysis 2.1 Industry Analysis 2.2 Marketing strategy   3. ComparativeAnalysis 3.1 SWOT 3.2 Competitor   4. Conclusion 4.1 problem 4.2 future 본문 Individual Sponsorship - Build common image - “Player + Nike”  Hero - Global Marketing  Localization in advertising and sponsorship perspective. Ambush Marketing - What is ambush marketing? - 1998 France World Cup – Not official, but individual sponsor “Just Do It” Campaign ① New Nike - Traditional/Functionality + Suitability/Lifestyle ② Campaign among 80countries simultaneously ③“Air” technology products 본문내용 ing strategy 3. Comparative Analysis 3.1 SWOT 3.2 Competitor 4. Conclusion 4.1 problem 4.2 future Overview Introduction Strategic Analysis Comparative Analysis Conclusion OVERVIEW 1.1 OVERVIEW Overview : HISTORY 1964 Bill Bowerman & Phil Knight began with Blue Ribbon Sports 1972 Nike introduced by BRS(Waffle Racer and Air Max 97) 1978 Invention of Air-sole unit 1983 Went Public 1984 Endorse