2013년 8월 7일 수요일

경영학 애플의 경영전략(영문)

경영학 애플의 경영전략(영문)
[경영학] 애플의 경영전략(영문).ppt


목차
1.CEO
2.Industry
3.5Forces
4.C&C
5.SWOT
6.So?


본문
In 1976, Apple Ⅰ produced


inIn 2001 iPod
produced. In 2007 the first iPhone model introduced.
In 2010, iPad introdcued

In 1977, Apple Ⅱ Sold in the market


- More memory
- Easier startup system

In September 1980, Apple Ⅲ was born


In 1983, Challenge IBM in the business market with the Lisa computer

In 1984, Macintosh brought many changes to the computers

Definition of Wireless industry

Companies with an ability to transfer information over a distance without any additional electrical conductor or wires are considered to be in a wireless industry.


Players in the market

Mobile-network operators

Operating-systems company

Device makers

Current industry status
Apple is the leader. But companies like MS, Google are trying
hard to catch up and outperform Apple.



본문내용
veloped, and marketed some of the first commercially successful lines of personal computers, the Apple II series and later, the Macintosh.
In the early 1980s, Jobs was among the first to see the commercial potential of the mouse-driven graphical user interface.
After losing a power struggle with the board of directors in 1985,Jobs resigned from Apple and founded NeXT, a computer platform develop
 

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