조직행동론 LG전자 7S분석(영문)

조직행동론 LG전자 7S분석(영문)

[조직행동론] LG전자 7S분석(영문).doc

목차 Contents 1. Overview of the Project 1.1. Purpose of the Project 1.2. Method for Conducting Case Analysis 2. Discussion of Mckinsey 7-s Analysis of LG Electronics 2.1. Strategy 2.2. Structure 2.3. Systems 2.4. Staffing 2.5. Skills 2.6. Style 2.7. Shared values 3. Key Problems 3.1. Problems of strategy, staffing and skills: market share decrease in Smart Phone market 3.2. Style, Strategy, Shared Value (Official, Internal) Conflict 3.2-1. Style, Strategy and Official Shared Value Problem 3.2-2. Official Shared Value and Internal Shared Value Problem 4. Recommendations 4.1. Problems of strategy, staffing and skills: market share fall in Smart Phone market 4.2. Style, Strategy, Shared Value (Official, Internal) Conflict 4.2-1. Style, Strategy and Official Shared Value Problem 4.2-2. Official Shared Value and Internal Shared Value Problem 5. Conclusion 6. Appendices 6.1. Summary of 7-s Factors Table 7. Sources 본문 3. Key Problems 3.1. Problems of strategy, staffing and skills: market share decrease in Smart Phone market Recently, LG Electronics made poor performance due to their lack of appropriate management in Smart Phone market. The most critical reason in this problem is that LG Electronics’ wrong strategy toward starting Smart Phone market brought staffing problems and excessive attachment for their competitive skills out. It eventually influenced LG Electronics’ succeeding strategy which comes out completely incorrect way. Smart Phone is not just adding complicated functions to cell phone. It can be understood as a small personalized PC providing direct connection to internet easily. Therefore, the core needs of Smart Phone is not based on cheaper cost or stylish design, but based on outstanding OS, various applications, and great capacity of CPU. However, LG Electronics established wrong strategy focusing on sales of Non- Smart Phones which consist of Prada Phone, Chocolate Phone, Shine Phone, etc. They were all Feature- Phones which gave LG Electronics tremendous money due to their outstanding design. This failure of LG Electronics happened because their mistake in future prediction and the influence of cooperative wire service companies. LG U+ , cooperating CYON which is the SBU of LG Electronics, has been skeptical about launching Smart Phone to avoid their rapid change of profit structure. Launching of Smart Phone leads to increase the use of Wi-Fi network and it may deteriorate the profit gained from 2G and 3G wireless data which takes great portion of the profit of domestic wire service companies. LG Electronics could not make independent decision about investment for Smart Phone due to the needs of wire service companies. Also, Domestic Wi-Fi network in the beginning was too poor to prosper, so LG Electronics did not predict that Smart Phone would become the mainstream of cell phone market. In other words 본문내용 lysis 2. Discussion of Mckinsey 7-s Analysis of LG Electronics 2.1. Strategy 2.2. Structure 2.3. Systems 2.4. Staffing 2.5. Skills 2.6. Style 2.7. Shared values 3. Key Problems 3.1. Problems of strategy, staffing and skills: market share decrease in Smart Phone market 3.2. Style, Strategy, Shared Value (Official, Internal) Conflict 3.2-1. Style, Strategy and Official Shared Value Problem 3.2-2. Of 참고문헌 7. Sources http://www.newspim.com/view.jsp?newsId=20101026000464 http://www.wowtv.co.kr/news/wownews/view_nhn.asp?bcode=T01010000&artid=A201010130158 http://www.mt.co.kr/view/mtview.php?type=1&no=2010110216402804072&outlink=1 http://www.ddaily.co.kr/news/news_view.php?uid=70670 http://news.kukinews.com/article/view.asp?page=1&gCode=kmi&arcid=0004151913&cp=nv http://www.eto.co.kr/?Code=20100622170625253&ts=171032 http://killer227.blog.me/70090273847 http://cyimg32.cyworld.com/common/file_down.asp?redirect=%2F320004%2F2010%2F11%2F20%2F66%2Flg%C0%FC%C0%DA%2Epdf http://hslifestory.tistory.com/65 http://anysteel.ebn.co.kr/news/n_view.html?id=399122 http://www.asiae.co.kr/news/view.htm?idxno=2010092910180476559 http://news20.busan.com/news/newsController.jsp?subSectionId=1010020000&newsId=20100630000246