광고홍보 사례를 통한 광고의 네가지 종류(TV, 라디오, 잡지, 신문)

광고홍보 사례를 통한 광고의 네가지 종류(TV, 라디오, 잡지, 신문)

[광고홍보] 사례를 통한 광고의 네가지 종류(TV, 라디오, 잡지, 신문).docx

목차 <Contents> 1. Introduction 2. Four types of Advertising 1) TV - Use of Sex Appeals in Ad : HOT 6 sports drink Advertisement 2) Radio - Use of Music in Ad : 1577 Substitute driver advertisement 3) Magazine - Use of Humor in Ad : Big Big Bubble Gum Advertisement 4-1) Newspaper - Use of Fear in Ad : Stop Smoking Advertisement 4-2) Newspaper - Use of Fear in Ad : The Problem of Hunger Advertisement 3. Survey Paper 4. Result of Survey 5. Conclusion 본문 (1)-2. Weaknesses -Cant use visible feeling : It can use only listening feeling which is less effective than visible feeling. -People can be displeasure because its noise : Because it has so much big sound, somebody receive it as noise. -Buying difficulties : It is so difficult to audience understand what kind of advertisement this is in one time. -Not effective like internet : Cause this kind of ads cant use visible feeling. <Image NO.2> (2) Message Keep repeating the number 1577 so make people cant forget their company and call to this company easily than other company. (3) Why Radio particularly effective? They using the media which must use listening feeling only, which is radio very effectively and they dont need to pay bunch of budget to make special video advertisement so they can save their money a lot. (4) Types of advertisement Radio commercial use of music Appeals < Image NO.3> (5) Analysis of advertisement In the media such like radio, they need to use listening feeling so they need to make very effective advertisement in listening part only. And in this part, they need to make a song to make people remember their number easily so they need to make a song to do it cause music is the only way they can take. This company made brilliant strategy and put the same number 1577 front and back so make it more effective. We still not sure that is this advertisement effective as much as TV or Internet doing but still its very useful. 본문내용 Appeals in Ad : HOT 6 sports drink Advertisement 2) Radio - Use of Music in Ad : 1577 Substitute driver advertisement 3) Magazine - Use of Humor in Ad : Big Big Bubble Gum Advertisement 4-1) Newspaper - Use of Fear in Ad : Stop Smoking Advertisement 4-2) Newspaper - Use of Fear in Ad : The Problem of Hunger Advertisement 3. Survey Paper 4. Result of Survey 5. Conclusion 1. Introduction So fa